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Factories don’t usually make headlines at tech conferences, but what Audi is doing inside its production labs is anything but ordinary. At VMware Explore in Las Vegas, I sat down with Dr. Henning Löser, Head of the Audi Production Lab, to talk about how the automaker is reinventing its factory floor with a software-first mindset. Henning leads a small team he jokingly calls “the nerds of production,” but their work is changing how cars are built. Instead of replacing entire lines for every new piece of technology, Audi has found a way to bring the speed and flexibility of IT into the world of industrial automation. The result is Edge Cloud 4 Production, a system that takes virtualization technology normally reserved for data centers and applies it directly to manufacturing. In our conversation, Henning explained why virtual PLCs may be one of the biggest breakthroughs yet. They look invisible to workers on the line but give maintenance teams new transparency and resilience. We explored how replacing thousands