Rethink Real Estate

In this no-fluff episode of Rethink Real Estate, host Ben Brady is joined by Brett Jennings, CEO and Founder of Real Estate Experts, one of the most respected real estate teams in the Bay Area. From selling candy in grade school to working for Tony Robbins, Brett's entrepreneurial journey led him to build a top-producing team inside Side Real Estate—and a company that’s redefining what it means to deliver true value in the real estate industry.Brett shares how his time with Tony Robbins shaped his obsession with modeling high-performance agents, building intentional systems, and creating a business where coaching, culture, and client outcomes take priority. He opens up about the mistakes most agents make when building a team, the three critical systems that determine whether a team thrives or plateaus, and why environment—not ego—is the key to sustainable growth in real estate.Ben and Brett dive into what most brokers and agents get wrong about cost vs. value, why cheap splits can be a trap, and how to attrac