Sportsmen's Nation - Big Game | Western Hunting

In this episode of the Hunting Gear Podcast, host Dan Johnson speaks with John LaCorte from Tract Optics about preparing for the hunting season, overcoming personal challenges in archery, and the evolution of Track Optics as a direct-to-consumer brand. They discuss the importance of product quality, customer feedback, and the expansion of their product lines, including spotting scopes and the Impact Ballistics Program. The conversation emphasizes the brand's commitment to providing high-quality optics at competitive prices while maintaining strong customer engagement.takeawaysJohn LaCorte is excited for the upcoming hunting season after overcoming a serious injury.The psychological impact of not being able to bow hunt can be significant.Track Optics focuses on providing value by cutting out the middleman.The company has not raised prices despite industry challenges like tariffs.Customer feedback directly influences product development at Track Optics.The demand for higher magnification scopes is increasing am