Build Your Salon With Phil Jackson

Innovation doesn’t always mean reinventing the wheel—sometimes it means borrowing brilliance from other industries. In this episode, I’m joined by Will Hall and Arjun Saluja, the Ivy League duo behind Booko, a new salon booking software that introduces dynamic pricing to help you maximise profits and fill your appointment book with ease.We dive into how flexible pricing—like you see with airlines and Uber—can work in your salon without annoying your clients. Whether you're drowning in demand on Saturdays or desperate to fill Tuesday mornings, this episode is packed with game-changing insights.We talk:How surge and discount pricing works in a service businessWhy your empty chair is costing you more than you thinkThe psychology behind client pricing decisionsHow Booko protects your margins while increasing bookingsWhat it really takes to shift salon owner mindsets about businessIf you’ve been craving smarter ways to run your salon like the powerhouse it is—this is your episode.Head to bookoapp.com for the d