Hacks & Hobbies

What if the secret to building a thriving business isn’t about being everywhere, but about showing up where it matters most?In this episode, Junaid Ahmed sits down with Michelle Thames—brand strategist, podcast host, and digital ecosystem architect—to uncover the real blueprint for standing out, attracting clients, and turning your passions into profit.Michelle’s journey is a masterclass in reinvention and resilience. She reveals why visibility is more than just posting online, how to craft a customer journey that converts, and the mindset shifts every entrepreneur needs to succeed. Whether you’re just starting or ready to scale, this conversation will challenge what you think you know about branding, marketing, and making your mark.What You'll Learn:Visibility starts with knowing your audience—down to their deepest motivations.Focus on platforms where your ideal clients actually spend time, not everywhere at once.Build a customer journey: nurture leads, create trust, and guide them to conversion.Monetize