Hacks & Hobbies

The Fractional CMO Who Reveals the Hidden Truths Behind Marketing ROI (and Why Most Businesses Waste Money) - Joshua Ramsey

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Sinopsis

What if everything you know about marketing is wrong?In this episode, Junaid Ahmed sits down with Joshua Ramsey, the Fractional CMO who’s helped countless businesses slash costs and skyrocket results. Joshua pulls back the curtain on the real reasons most marketing budgets fail—and shares the science, stories, and strategies that separate the winners from the wasted.Discover the emotional journey behind every marketing decision, the power of perception, and why data—not gut feeling—should drive your next campaign. Whether you’re a founder, marketer, or just curious about what really works in 2025, this episode will change how you see your brand, your budget, and your business.What You'll Learn:The “Law of Thirds”: Why understanding your true cost per acquisition is the first step to smarter marketing.Perception is everything: How your brand’s reputation is built (or broken) by what people see—not what you say.The funnel decoded: Why every business must master inbound before chasing trends like AI.Real-wor