Business Buying Strategies From The Dealmaker's Academy

In this week’s episode, Jonathan Jay introduces Inner Circle member Martin, one of the sharpest negotiators in the business buying world. What follows is a complete masterclass on negotiation — packed with practical insights, real-world stories, and strategies you can put into action right away. Martin pulls back the curtain on how to approach deals with confidence, credibility, and control. From mindset techniques to financial structuring, from role-playing negotiations to managing seller expectations, this session is full of wisdom you won’t find on YouTube. What you’ll learn in this episode: Mindset first: Why self-belief is the foundation of every successful deal — and how to build it. Confidence counts: How to position yourself as the “safe pair of hands” sellers are looking for. The art of control: Why asking great questions is the fastest way to take charge of a negotiation. Truth over bluffing: Why admitting “I don’t know” can actually increase your credibility. Sales skills matter: Why sell