Hacks & Hobbies

Step inside the mind of Jason Willis-Lee, an ITI certified medical translator and serial entrepreneur, who’s spent over 25 years navigating the shifting tides of business, burnout, and personal brand in a world flooded with AI and endless content. With wisdom forged in Madrid and a career packed with reinvention, Jason reveals how freelancers can break through the noise, leverage their story, and create a business only they can build.In this unmissable conversation, Jason and Junaid dive into the secrets of packaging your IP, building a magnetic personal brand, and why iteration— not perfection— is the real superpower in 2025. Whether you’re a solopreneur, creative, or future-proofing your income against the AI tide, this episode uncovers how to claim your authority, connect more deeply, and build demand for what only you can deliver.What You'll Learn:Why personal branding is your uncopyable moat in business.How to transition from trading time for money to scalable impact.Lessons on balancing automation w