Evolved Finance

Think bookkeeping is just about tracking expenses? In this episode of The Profit Pillars Show, Parker Stevenson (CEO of Evolved Finance and author of Profit Pillars) explains exactly what a professional bookkeeper should be doing each month for your online business. You’ll learn why categorizing transactions requires nuance, why reconciliations are non-negotiable, and which adjustments most bookkeepers miss (like payroll, merchant fees, and refunds). Parker also breaks down what your bookkeeper shouldn’t be doing and how to know if your current setup is giving you the clarity you need. If you’ve ever wondered whether your bookkeeping is really supporting your business growth, this episode will show you what to expect. 1:42 The essential monthly bookkeeping process explained 4:28 Why proper transaction categorization matters 7:55 Reconciling accounts the right way 11:10 Adjustments most bookkeepers overlook 16:48 Delivering reports you can actually use 20:15 What your bookkeeper shouldn’t be doing 23:40 Signs