Bottled In China

What happens when China's wine market shrinks by 15% annually since 2019, yet some companies post their best year ever? In this landmark 200th episode of Bottled in China, we assembles an expert roundtable to decode 2025's contradictions and what they mean for 2026.Guests:Nick Marro, Principal Economist for Asia, Economist Intelligence UnitIan Ford, Founding Partner at Nimbility, previously the Co-founder of SummergateMartin Shen, Managing Director, Tiansai Vineyards (Xinjiang)Richard King, Sommelier in Shanghai's fine dining sceneFrom Beijing's anti-corruption crackdown that decimated government banqueting to the surprising surge in aromatic white wines, our panel reveals how "involution"—China's race-to-the-bottom pricing wars—is reshaping everything. Discover why post-2000 consumers spend fortunes on wine pairings but only Instagram the famous labels, how instant retail delivers chilled bottles in 30 minutes, and why Xinjiang is becoming China's hottest wine destination.The verdict? China remains Asia's la