Build Your Salon With Phil Jackson

Take a look at next week's diary. Still seeing gaps? That's hope as a business model. You're hoping clients will rebook, hoping they'll spend enough, hoping March will be better. Today: The opposite of hope. Memberships for predictable income, loyal clients, and better cashflow.In this episode, Phil Jackson (the "Queen of Memberships") walks you through how to start salon memberships without overwhelming yourself. After 10 years teaching memberships, Phil knows what works.What You'll Learn:Why hope is killing your FebruaryMemberships vs. subscriptions (and when to use each)How memberships create predictable incomeWhy membership clients have 95-100% retentionHow to start with ONE serviceWho to target (your 7s and 8s, not your 10s)The Two Types:Memberships (Unlimited)Pay monthly, unlimited useWorks for: Hair services, waxingNot for: Services with no natural limitSubscriptions (Defined)Pay monthly, specific allocationWorks for: Beauty, holistic, aestheticsExample: £90/month = 1 luxu