Build Your Salon With Phil Jackson

The clients you are most afraid of losing when you raise your prices are usually the ones you cannot afford to keep. Here is how to put your prices up properly, before the spring rebooking window closes.This episode gives you the maths, the method, and the exact three rules for communicating a price rise without losing the plot or the clients.WHY THE FEAR IS WRONGMost clients will accept a well-communicated price rise without complaintPrice-sensitive clients who leave were going to go eventually anywayRaising prices does not just lose clients at the bottom, it attracts better clients at the topAn underpriced salon cannot afford to look after its clients, its team, or its futureYou are not raising your prices. You are correcting them.HOW MUCH TO RAISE BYIf you have not raised prices in 12 months, you are already behind. A 10% rise covers inflation, wage increases, and product cost rises, and is small enough that most clients accept it without question.The maths: if your average bill is 60 pounds and you do 30