Empowered Patient Podcast

Matthew Hedberg is the VP General Manager of Professional Services at Semcasting a data-as-a-service company working with health insurers, agents, CCOs, PPOs, hospital networks, and pharmaceutical and medical device manufacturers. Carrying a SOC 2 Type II certification, Semcasting is helping clients determine how to use the information they have and enhance that data to incorporate it into a digital program for patient outreach and education of targeted audiences. Matthew explains, "There are significant timelines as well. Even if we are scoped to receive data for a particular project from a particular brand, it may take weeks or months to get the necessary additional approvals to receive certain levels of patient or member information for a particular project. This is just as an additional layer of safety and concern to make sure that patient data is protected and isn't circulating around amongst any players who aren't required to see it." "One of the more specific tactical tools we developed back in 2018 wa