Empowered Patient Podcast

Building a Patient-Centric Corporate Culture Based on Patient Engagement with Keri Yale Boehringer Ingelheim Pharmaceuticals

Informações:

Sinopsis

Keri Yale Head of Patient Centricity and Engagement at Boehringer Ingelheim Pharmaceuticals, brings deep understanding of the need for pharmaceutical companies to be patient-centric in their culture and focus, including all the employees who do not deal directly with patients. Patient engagement is defined as engaging and listening to patients while integrating their input into the design of clinical trials and the development of products and resources for patients and doctors.    Keri elaborates, "I was just thinking recently about how much the work that I've done over the past two decades has come full circle to the work that I just mentioned that I do today. I started at BI in sales. I was working in Los Angeles, and it was the height of the AIDS epidemic. I was calling on AIDS service organizations because we had HIV/AIDS medications, and I was meeting a number of people who were truly inspirational. One of those people who inspired me the most was the director at the time of an organization called Being