Hacks & Hobbies

Most coaches, consultants, and creatives are quietly terrified of saying their prices out loud. In this episode, Junaid sits down with Robin Waite — best-selling author, founder of Fearless Business, and pricing strategist for coaches and freelancers — to dismantle the “underselling epidemic” that keeps brilliant entrepreneurs broke and burned out. Robin reveals how childhood money stories, “charge by the hour” thinking, and fear of rejection trap us in low-ticket offers… and how a few brave pricing decisions completely transformed his own agency from £500 logos to £18,000 days. He shares the exact mindset and mechanics behind value-based pricing, why higher-paying clients really do behave differently, and three tactical moves you can implement this week to raise your revenue without more hustle or more clients. If you’ve ever frozen when a client asks, “So… how much do you charge?”, this conversation will change the way you see your worth, your offers, and your business model. 5 Big Takeaways Your m