NBDA: Bicycle Retail Radio

Tariff Rulings, Import Declines, and the E-Moto ReckoningNBDA Executive Director Heather Mason returns with Steve Frothingham, Editor in Chief of Bicycle Retailer and Industry News, for the second installment of the BRAIN Quarterly News Hour — breaking down the biggest stories shaping specialty bike retail in March 2026.Steve and Heather dig into the Supreme Court's tariff ruling and why most of the industry shouldn't expect immediate relief, which brands have filed suit to recover tariff payments, and the surprising political firestorm that followed. They also unpack a sobering new data point: the customs value of U.S. bike imports fell below $1 billion for the first time since 2006 — and what tariffs, inventory overhang, and e-bike data may or may not change about that picture.Then the conversation turns to what Steve calls the biggest story facing the industry right now: e-motos and e-bike legislation. From New Jersey's sweeping new law already rattling retailers before it takes effect, to r