Limit Free Life With Michelle Perkins

This episode of The Money and You Show dives deep into the hidden strategies of college funding with financial expert Brian Eyster. The conversation reveals that paying for college isn’t just about saving—it’s about strategic planning, tax positioning, and negotiation. Brian challenges common assumptions around tools like 529 plans, exposes how colleges actually price tuition, and explains how families—regardless of income—can reduce costs dramatically. He emphasizes that most families either overpay or under-plan, often due to lack of knowledge, not lack of resources. The biggest takeaway: college funding is a strategy game—and those who understand the rules win.