Build Your Salon With Phil Jackson

The biggest summer booking mistake salons make

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Sinopsis

Is your salon ready for summer? For some, it's a frantic rush, for others, a quiet struggle. Don't let the season catch you unprepared and impact your salon's profitability.This episode outlines Phil Jackson's practical strategies for navigating summer, whether your salon is manic or quiet.━━━━━━━━━━━━━━━━━━━━UNDERSTAND YOUR SALON'S RHYTHM* Every salon has a predictable seasonal rhythm – spring, summer, autumn, winter – but these don't always align with calendar months.* Your specific rhythm is influenced by factors like school holidays, payday cycles, local events, weddings, and even the weather.* Review last year's numbers and booking software data *now* to anticipate whether your summer will be manic or quiet.THRIVING IN A MANIC SUMMER* Being busy doesn't automatically mean profitable if service quality drops or your team burns out.* **Seasonal Service Menu:** Build around common summer client problems (e.g., moisturising, UV damage, holiday/event ready) to make book