Build Your Salon With Phil Jackson

Christmas salon discounts to avoid can hurt your profits more than they help. This episode shows you how to keep your margins strong while still pleasing clients at the busiest time of year.Avoid December discountingDon’t run sales like “20% off everything” in December. A 20% discount means you need 25% more clients just to break even. It also makes any January price rise feel like a hike, even if you’ve only raised prices slightly over the year.Replace discounts with bundlesInstead of cutting prices, offer bundles. One salon swapped a 20% discount for “book three services, get an express treatment free.” This brought in £3,000 more profit than the year before — without lowering prices.Never discount gift vouchersGift vouchers should not be discounted in December. They’re meant to be gifts, not deals. Avoid offers like “buy £50, get £10 free.” That cheapens the gift and reduces your income.Use January for add-onsClients who book in December can get a free mini treatment in January. This keeps them coming back