Build Your Salon With Phil Jackson

You can reduce salon no shows with simple changes to your booking process. This episode shows you how to keep your appointments full and your time valued.Set Clear ExpectationsSay “I’ve reserved your time” not “I’ve booked you in.” This shows you value the slot. Add that you’ve blocked three hours for your service. Ask if you can commit to being there. This makes clients more likely to show up.Use a Deposit for New & Long AppointmentsAsk for a £20 deposit for new clients and any appointment over an hour. Say it’s standard for all such bookings. Explain it’s taken off your final bill. This stops last-minute cancellations and shows you’re serious.Send 48-Hour Reminders with ValueText clients 48 hours before their appointment. Say you’re looking forward to their visit. Mention how you’ve planned for their specific need, like dry skin. Say you’ve set aside two hours just for them. This builds excitement and makes them want to come.Send Two Reminders and Ask for a ReplySend a first reminder 48 hours before. Th