Build Your Salon With Phil Jackson

Want to start a salon membership that actually works? This guide shows you how to build one that brings in steady income and keeps clients coming back.KEY TAKEAWAYSStart with Purpose FirstBefore you design your membership, ask why you’re doing it. Are you after steady income? A way to stand out? Or to make clients feel like VIPs? If you want predictable income, your membership should focus on regular visits and payments. If you want exclusivity, think about offering behind-the-scenes access or special events.Avoid Low-Loyalty ClientsDon’t try to sign up clients who only come for free vouchers or last-minute deals. They won’t pay monthly and won’t stick around. That kind of client won’t help your membership grow. You need people who already care about their look and self-care.Don’t Target Your Top ClientsYour most loyal clients already come often and spend freely. They’ll pay whatever it takes. Adding a membership won’t change their habits. You’re better off keeping them as they are and finding new people who