Build Your Salon With Phil Jackson

Want to boost your online visibility for salons and stand out in a crowded market? This episode gives you clear steps to grow your brand, connect with clients, and build a stronger business.KEY TAKEAWAYSBoost Online Visibility with Reflective PracticeRead articles in Salonpreneur magazine, like Phil Jackson’s take on AI in beauty, then write a 250-word reflection online. Do this regularly and earn a certificate. It counts as professional development and costs just $9.99 a year—no expensive courses needed.Use Insurance to Raise Industry StandardsMake it illegal to work without insurance. That way, every salon must meet safety and service rules set by insurers. Insurers can check new services in just 24 hours—much faster than new laws. For example, pat testing is already required by insurers and health rules.Build Resilience Through PivotingYou must be ready to change. The market is shifting fast, and many salons aren’t reacting quickly enough. Learn to adapt and pivot your business model. This helps you surviv