Cara Jones Speaks

Social marketing uses marketing techniques to change social behaviour and aims to influence behaviours that benefit individuals and communities for the great social good. In a world condensed with media how can we wade through the noise of consumerism in order to create social change? Population Media Center (PMC) creates serialized dramas, also called soap operas, … Continue reading Population Media & Bill Ryerson: Soap Operas that change social behaviour & create a better world. Episode #57 →