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Listen to this audiobook in full for free on hotaudiobook.com/free Title: A Better Way to Map Brand Strategy Author: Niraj Dawar, Charan K. Bagga Narrator: Todd Mundt Format: Unabridged Length: 20 mins Language: English Release date: 06-10-15 Publisher: Harvard Business School Genres: Newspapers & Magazines, Business Publisher's Summary: Marketers have always had to juggle two seemingly contradictory goals: making their brands distinctive and making them central in their category. ©2015 by the President and Fellows of Harvard College, All Rights Reserved (P)2015 Audible, Inc.