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Listen to this audiobook in full for free on hotaudiobook.com/free Title: To Come Up With a Good Idea, Start by Imagining the Worst Idea Possible Author: Ayse Birsel Narrator: Fleet Cooper Format: Unabridged Length: 7 mins Language: English Release date: 08-23-17 Publisher: Harvard Business School Genres: Newspapers & Magazines, Business Publisher's Summary: There are many creative tools a designer uses to think differently, but none is more counter-intuitive than “wrong thinking,” also called reverse thinking. Wrong thinking is when you intentionally think of the worst idea possible — the exact opposite of the accepted or logical solution, ideas that can get you laughed at or even fired — and work back from those to find new ways of solving old problems. "To Come Up With a Good Idea, Start by Imagining the Worst Idea Possible" is from hbr.org, published on August 16, 2017.