Changing The Face Of Yoga Podcast

1:45 Introduction of Melanie Klein 3:36 In 2002, yoga culture changed. Big corporations bought yoga studios, the phenomenon of "yoga celebrities" began, advertising changed. Yoga advertising started following the lead of fitness, beauty and fashion industries. There was money to be made. 7:55 Few talking about this cultural change. The discussion of how to present another face of yoga has grown exponentially since 2010. But yoga is still being commercialised. 9:53 To change a culture, storytelling is powerful. Although what you hear is not in your experience, it can generate empathy and a willingess to be part of the discussion. It emphasises the "humanity" of people and makes it easier to see points of connection.  12:31 How do we bring the corporations into the discussion? There has been some success discussing these issues with the yoga magazines. But there are constraints on corporations in how they can react to these points. Convincing them that there is still a profit in not replicating the existing mod