Selling The Dream: A Podcast For Resort & 2nd Home Real Estate Agents

Join us this week as Tom sits down with Michael LaFido, author of Luxury Listing Specialist Book: Dominate Luxury Listings in Your Market and co-host of Chicagoland Real Estate Podcast.  Their conversation hits many topics, but has a strong center around marketing and differentiating yourself from the competition, especially when trying to break into the high-end, luxury market. Throughout his career, Michael has learned the importance of “lifestyle” and direct response marketing versus “traditional marketing”, which has become the key to his success.  This marketing approach is based on years of research, coaching, trial and error, and feedback from some of the worlds best marketers. Michael teaches top producing real estate agents worldwide to “think like a marketer” and not like “traditional” agents. Over the past fifteen years, LaFido and his team developed a method that takes a more comprehensive, proactive approach to marketing a home.  Every property is assessed with the homeowner, and a customizable b