Click Iq Academy Podcast

Caroline Evans and Alan Walker discuss how some of the techniques used in consumer marketing can be equally successful in recruitment marketing – and why those two things are so similar. In this interview, we learnt:- How the techniques used in non-recruitment B2C marketing can be used in recruitment marketing Personas – what they are, and how they are used to inform a B2C marketing strategy How personas can be used in recruitment marketing How to start building out personas, and techniques used to define them The number of digital touch-points it takes to convert a customer, and how retargeting is an essential part of a marketing strategy The challenges around attributing the source of leads, and the relationships between channels How “offline” (i.e. non-traditional digital) can be an effective addition to digital marketing channels The importance of tracking every stage of the customer journey Automation, and how it complements the art of marketing How personalisation is key to brand differentiation Measuri