New Books In Economics

Daniel Sidorick, “Condensed Capitalism: Campbell Soup and the Pursuit of Cheap Production in the Twentieth Century” (Cornell UP, 2009)

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Sinopsis

When I was in college I had a summer job once working in an aircraft factory. My task was to count screws. Nope, I’m not kidding. I put together parts-kits that were then taken to another station “down the line” for assembly. It wasn’t much fun, and it taught me that I did not want to pursue a career as a screw-counter. But it’s important to remember that the benefits of mechanical production are largely due to making work mechanical. To get all that cheap stuff we know and love, we have to turn what were once complex jobs into simple jobs. In his excellent book Condensed Capitalism: Campbell Soup and the Pursuit of Cheap Production in the Twentieth Century (Cornell UP, 2009), Daniel Sidorick tells how the Campbell company made the cooking of soup–a magical art to many–into a mechanical process. The results were contradictory. On the one hand, soup became homogenous (though pretty tasty), portable, and very cheap. On the other, the soup-makers were made, as Marx might