Life In Music Podcast

Robert G. Rose is the CEO of AIM Tell-A-Vision Group, a division of Artist and Idea Management, Ltd. and Executive Producer of all AIM TV programming. A media veteran, Rose’s career in the industry spans over 15 years and includes a combination of success in general market and Latino-targeted television.

In 1996, after a successful career in English-language television, Rose moved to New York from his native Tennessee and joined Univision Television Group, the nation’s premiere Spanish-language network. While at Univision, Rose played a vital role in convincing many Fortune 500 and “general market" advertisers to effectively reach out to the growing and untapped U.S. Latino market. Also while at Univision, Rose recognized the opportunity for advertisers to reach the “larger half” of the Latino market, U.S.-born Latinos, via English-language television. Rose officially began Artist and Idea Management, Ltd. in February 2000.

“Simply put, reaching young U.S.-born Latinos is not a language issue but a cultural