Click Iq Academy Podcast

Tom Baker and Alan Walker talk about where an organisation should start with their employer brand strategy. How to bring it to life; which colleagues to partner with; measuring the effectiveness of your employer brand strategy – and the importance of purpose. In this interview with Tom, we learnt:- Where an organisation needs to start with their employer brand strategy The role of the employee value proposition (EVP) in employer brand How an organisation defines their EVP The importance of tailoring your EVP, for particular talent segments How to activate your employer brand and the channels to use Why perfection isn’t necessary from day one and your brand can be built on Which colleagues recruitment teams need to collaborate with, to ensure the success of their employer brand What organisations can do about the stuff that is hard to control (Glassdoor etc) How organisations can turn their employees into advocates The basic requirements of a career site, and how to deal with a legacy applicant tracking s