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Episode 12: My Bank FIRED me as their customer! A few years ago, A.G. – who lives in the United States - received a letter from her bank in Denmark telling her that their relationship would be terminated. A.G. still had several thousand dollars deposited in a checking account as well as an investment account. This personal story leads into a discussion of profitability modeling and allocations in general, and customer profitability modeling – especially in the context of financial institutions – specifically. Profitability models are a very interesting Analytics use case for several reasons. They are valuable as they can provide great insights into both problems and opportunities in a business. They are interesting to implement, as they require a combination of business understanding, creativity, data wrangling skills, technical smarts … and political finesse! In this episode we describe the value that profitability models can bring, and provide three valuable tips for how to be successful in deploying profit