Rnz: The Podcast Hour

With ad blockers, premium streaming services, and set top recorders, it's never been easier to avoid the adverts in the films and shows we enjoy. So product placement- getting that thing you're trying to sell on screen, or even better into the hands of one of the main characters- is getting more important. The Food Chain from the BBC's World Service looks into the past, present and future of product placement as a way of advertising what we eat and drink in an episode called 'Is Product Placement Getting in Your Face?' presented by Emily Thomas.