Selling The Dream: A Podcast For Resort & 2nd Home Real Estate Agents

If you’re working in a second home market, or serving the luxury real estate market, you know that there are ebbs and flows! However, you don’t have to give up consistency in your income! You can mitigate those ebbs and flows by marketing differently to segments of your audience. You essentially create not one, but TWO markets that you implement unique marketing strategies for. One campaign is to luxury buyers: you know their needs, how to serve them! You show them in your advertising that you’ve got what it takes! In your other marketing campaigns, you are serving investment property renters. You show them that you know what they need: that you are equipped to serve them. You know how to serve even from a distance, as many are looking for potential investments in other locations. When you have two completely different markets that you serve, you’re able to keep your income consistent: after all, the bank doesn’t care which market your income came from! Tom Tezak is here for another Tip Tuesday episode