Selling The Dream: A Podcast For Resort & 2nd Home Real Estate Agents

Are you part of a franchise, or are you an independent agent? There’s not a WRONG answer to this question: it really depends on the market, your personal fit with the company, and if it’s going to help you serve your clientele effectively. Both have their advantages and disadvantages. Your choice to either join a franchise or be a lone agent will impact your business, so it’s something to carefully consider when it comes to finding your “home.” But how can that choice impact second home realtors? Consider these questions: Where do your leads come from? How are you leveraging referrals? Where does your expertise come from? How are you getting training? Practical education can be key in serving your second home buyers! How are you networking with other agents? Are you cold calling other agents to get to know them, and searching out referral opportunities? Asking these questions will help you as you decide how you want to structure your business. Today we’ve honored to interview Brooks Burto