Selling The Dream: A Podcast For Resort & 2nd Home Real Estate Agents

What story do you share with your clients? Or do you even share a story? Social media is a powerful tool for real estate agents, letting us connect like never before. When you consistently use those social media tools to tell stories, you’re going to see results in your sales. Storytelling is effective in sales: when you share simple facts, two parts of your brain are stimulated. When you share a story, you engage FIVE parts of the brain - including the part where the hearer imagines themselves as part of the story! You tell the story of a house, and the lifestyle of the family who lives in that home, and you’ve hooked a potential client as they see themselves living in the story that you’re telling. Doesn’t this sound familiar? Remember: we don’t sell homes, we sell dreams. Today we’ve honored to interview Jonathan Hawkins for the Selling the Dream podcast. Jonathan jumped into real estate all-in, and quickly skyrocketed to the top. He used social media and storytelling, and made selling look so eas