Selling The Dream: A Podcast For Resort & 2nd Home Real Estate Agents

How do you get cold leads in your vacation market? If you’re living in a vacation paradise, you may have multiple strategies on how you reach those second home buyers! You know who I’m talking about...those people who want to turn their vacation life into their real life. You’ve become acquainted with your feeder markets, you’ve learned what kinds of people come to your market on vacation, and what they are looking for! Relationships have brought in referrals, and you’ve dug deep into your community, but how are you going to creatively bring in those cold leads, especially leads from outside the area? Thinking a little “outside the box” can help bring them in, and bring you those new relationships that will result in sales! This week on the podcast, I’m talking to Mari Sennott. She lives in Cape Cod, and has been in real estate for more than 20 years! Mari has gotten very creative with how she’s bringing in new leads, and I’m excited for you to get some fresh ideas and strategies from her. Highlights of