Selling The Dream: A Podcast For Resort & 2nd Home Real Estate Agents

What is one of the number one things that you can do to help a second home buyer? Is it about having the best connections, or the best house to show them? Or is it how fast you are to call them back? If you answered “educate them,” then you’re correct! See, a second home buyer has a completely different mindset than a first home buyer. There are a lot of pieces of the process that are the same, but at the end of the day, the mindset is totally different. The key thing that your client wants is for you to educate them with integrity and transparency. Pat Hiben illustrates that quite well by sharing the story of how he bought his second house. He’d researched a few areas, and thought he knew what he was looking for. When he met a real estate agent at an open house, that agent was able to tell him exactly what it was that he wanted, and helped him find the perfect house. I’ve invited Pat here on the podcast to talk about what it really means to sell the dream, and he’s sharing his story about how he grew