Kentucky Entrepreneur Hall Of Fame

Season 2 | Episode 14: Alex Reed co-founded cleaning startup Truman’s following more than a decade at fan and light manufacturer Big Ass Fans, where he led an expansive marketing division that helped the company grow from $30 million in annual sales to more than $250 million. Alex used innovative approaches to grow the company’s customer base nearly 40 percent annually. At the same time, customer loyalty became so strong that repeat business accounted for half of all orders. He oversaw its expansion beyond a business-to-business strategy to business-to-consumer with the 2012 debut of Haiku, the first Big Ass Fan for homes. After their exit sale in 2017 for $500 million, Alex co-founded Truman’s with Big Ass Fans Chief Operating Officer Jon Bostock. The pair aims to disrupt the cleaning industry with the belief that cleaning should be green, simple,  convenient and cost less. --- Send in a voice message: https://anchor.fm/kehof/message