Ljnradio: Moving Up The Ladder

We continue our conversation about the value of branding one's products or services, creating an image that remains recognizable to the desired markets. Mike Stefaniak, Vice President - Strategic Services and Senior Brand Strategist for Hanson Dodge Creative, talks to Tim Muma about the role of social media in branding, as well as the use of a spokesperson as the "face" of a company or product. Moving Up the Ladder gives employees and employers fresh perspectives improving upon the success of your career, from landing a job and career advancement to effective management and executive achievements.