Cx Conversations

As a founder I've learnt the importance of culture the hard way. Through painful mistakes and less than happy outcomes, I realised the importance of paying attention to cultivating the right company culture to build a thriving business. However, there is no playbook on how to build the right culture. You are essentially learning from experiences and implementing in retrospect. It is the first time I came across a systematic way to craft a unique company culture and thereon deliver a unique customer experience. In this discussion with Karen Jaw-Madson, Principal at Co. - Design Of Work Experiences, Author of 'Culture Your Culture: Innovating Experiences at Work', I discuss a step-by-step approach to building a unique culture and customer experience for your organisation. Among other things, we discussed: Karen's DOWE - Design of Work Experience - framework for Step by step process of crafting a company culture How country / ethnic culture plays into company culture and how must businesses approach diversi