Innovators By Current Global

There's a big difference today between the role of commerce, and that of shopping, says Tim Weingarten, head of shopping product at Pinterest, on the latest episode of the Innovators podcast by the Current Global. "Commerce has this implication of pushing for the transaction – about reducing friction in the conversion. Whereas shopping is one of joy. It's one of serendipity, it's one of discovering something you didn't know existed," he explains. It's that mentality that underpins everything his team does at the company, focusing primarily on how to better the user experience with discovery and personalization at its core. This includes the introduction of a series of tools that filter and predict needs – from Pinterest Lens, which allows customers to find items from the database by photographing similar ones, to the newly announced Catalogs feature, where brands can upload their entire product catalog as shoppable pins. What makes Pinterest stand out among its competitors, is that its users navi