Innovators By Current Global

Warby Parker on why technology is the lynchpin to customer service

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Sinopsis

Technology can enable us to do great things, says Warby Parker co-founder and CEO, Neil Blumenthal, with regards to the brand's meteoric rise in the direct-to-consumer space, on the latest episode of the Innovators podcast by TheCurrent Global. Speaking to Liz Bacelar at this year's NRF Big Show in New York, Blumenthal explains how technology is critical to making customers' lives easier. Warby Parker sees itself sitting at the intersection of three communities – tech, fashion, and social enterprise, he notes. It's both a tech company and a retailer focused on creating products and services that tangibly impact consumers every day. Warby Parker is one of Silicon Valley's first so-called unicorns, a special group of startups that exceed expectations to pioneer within their own category by hitting over $1bn in valuation – including Airbnb, Uber and WeWork. The nine-year-old company has paved the way to creating a great retail experience that transverses seamlessly between online and offline, and as a result