Innovators By Current Global

Technology emphasizes the bond of customer experience, says Stephane Lannuzel, operations chief digital officer at L'Oréal, on the latest episode of the Innovators podcast by TheCurrent Global. "Every CEO should be consumer-oriented, and technology can reinforce that link," he explains. For years L'Oréal has been on an innovation path that has seen the group heavily invest in technologies that help personalize the consumer experience across the spectrum – from fully customized products to monitoring tools. At the heart of this is the importance of the shopping experience, Lannuzel notes. He references Lancôme's custom foundation, Le Teint Particulier, which makes use of a machine expertly mixing a formula to perfectly suit the individual consumer's skin tone. He explains that at the end of the purchase journey, what consumers remember is not the technology itself, but the fact that they were made to feel special. This, he concludes, is the ultimate luxury experience, only enhanced by the use of t