Innovators By Current Global

The future of e-commerce may not be about a traditional website at all, but about existing on multiple other platforms, expresses Matthew Woolsey, managing director at online luxury retailer, NET-A-PORTER, on the latest episode of the Innovators podcast by TheCurrent. The company sees many of its big customers making purchases over platforms including Whatsapp, iMessage and WeChat, which have become their primary entry point to e-commerce through their relationships with personal shoppers, he explains. "We want to be in the platform where our customer is engaging with content, seeing the product or speaking with the personal shopper. It's about what's best for her. We never want to be in a position where we are forcing or imposing a platform or methodology on our customers, because that's the opposite of customer centricity," he explains. "It's very easy to imagine a time when NET-A-PORTER doesn't even have a website, in the traditional sort of desktop sense, and really what it exists as is