Innovators By Current Global

The role of the chief digital officer shouldn't exist, says Ian Rogers, who is himself the chief digital officer at LVMH, on the latest episode of the Innovators podcast by TheCurrent. Speaking to Liz Bacelar in Hong Kong during The New York Times International Luxury Conference, he argues that for any large company, the role should be merely transitional as brands become accustomed to a future where digital is simply embedded within everything that they do. "The word digital and the insinuation that this transformation is about technology is really misleading and it makes people make the wrong decisions. So what I really want to convince people of is that this is not a technological change, it's a cultural change," he explains. Instead, the role should evolve into a chief technical officer who sits at the executive table alongside more established players like the CFO and the CEO itself, he notes. Rogers joined LVMH in 2015 at a pivotal time for the group, which like many luxury players was navi