Innovators By Current Global

According to Amnesty International's Sherif Elsayed-Ali, brand transparency and regulation are key in light of the recent Facebook and Cambridge Analytica news, which saw over 87 million individual user accounts improperly shared. Speaking on the latest episode of TheCurrent Innovators, which was guest hosted by Rosanna Falconer at a live FashMash Pioneers event in London, Elsayed-Ali, the human rights organization's director of global issues and research, said data protection and privacy have never been more pertinent topics. "In the atmosphere we are in, where this is this kind of diminishing trust in technology, creating transparency adds to the trust that people will have in any company or brand in a way that can be very positive... There's something about empowering people, empowering consumers, to be able to say 'I know what's happening to my data, I know how it's used, and I know how it's protected'," he explains. For that to happen, there needs to be regulations in place for brands howeve