Innovators By Current Global

As consumers seek to shop and live in a way that is aligned with their digital habits, retail is feeling the pressure to transform, says Andrew Deitchman, co-founder of modern convenience retail concept New Stand. Speaking to Liz Bacelar on the latest episode of TheCurrent Innovators podcast, he discusses the importance of offering consumers thoughtful service in both physical and digital worlds. "In many ways when you think about what newsstands were, they were your window into the world... Today discovery obviously happens on the phone, but it also is more and more physical. We're physical beings and we like actually going into locations and touching things, so [with New Stand] we want to be able to provide that as a distribution point for content; that content also being physical products," he says. Deitchman's concept, which he co-founded with Lex Kendall in 2015, is the reinterpretation of the convenience store experience, where consumers are met with a mixture of curated products and mobile