Innovators By Current Global

"Everybody is always trying to figure out what's next, and sometimes you've got to live in the now," says Jeff Zuckowski, vice president of industry relations at music service Pandora, on the latest episode of TheCurrent Innovators podcast. Speaking to Liz Bacelar, he highlights the importance of balancing newness and familiarity, and how companies should be striving to innovate in the present, and not the future in order to stay ahead. For Pandora, disruption began when consumers flocked to digital to listen to music how they wanted, when they wanted, says Zuchowski. But every disruption is preceded by a phase of resistance, he notes. For digital music, it took big industry players a while to realize the power of investing in platforms that tap into the growing consumer needs for convenience and discoverability. Although Pandora currently sits at number two in the US market behind Spotify, many would discard the company's recent attempts to stay in line with competition. Zuchowski disagrees with