Innovators By Current Global

L'Oréal is on a mission to marry technology and beauty in order to enhance their customer's lives, says Guive Balooch, global vice president of L'Oréal's Tech Incubator on the latest episode of TheCurrent Innovators podcast, hosted at SXSW 2018. At the core of that purpose is the team Balooch runs, which works as an R&D lab for beauty tech. "When we started about five years ago, our goal was to make sure we could find the link between personalization and technology and find a way to get consumers the right product for them," he explains. Since its inception, the team has developed products such as a connected hairbrush, a UV sensor worn on the nail, the first example of an augmented reality make-up app, and most recently, an on-demand system called Custom D.O.S.E. for SkinCeuticals, which dispenses serum personalized to the customer's skin needs in under a few minutes. Technologies such as AI and machine learning have conditioned consumers to become more demanding than ever in finding product